- EAN13
- 9781446223666
- Éditeur
- SAGE Publications Ltd
- Date de publication
- 08/11/2000
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Focus Groups in Social Research
Kate Stewart, Michael Bloor, Jane Frankland, Michelle Thomas
SAGE Publications Ltd
Livre numérique
-
Aide EAN13 : 9781446223666
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Fichier EPUB, avec DRM Adobe
- Impression
-
6 pages
- Copier/Coller
-
6 pages
- Partage
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6 appareils
40.99 -
Fichier EPUB, avec DRM Adobe
There is an increasing divergence of focus group practice between social
researchers and commercial market researchers. This book addresses the key
issues and practical requirements of the social researcher, namely: the kinds
of social research issues for which focus groups are most and least suitable;
optimum group size and composition; and the designing of focusing exercises,
facilitation and appropriate analysis.
The authors use examples, drawn from their own focus groups research
experience, and provide exercises for further study. They address the three
main components of composition, conduct and analysis in focus group research
and also acknowledge the increasing impact the Internet has had on social
research by covering the role and conduct of `virtual focus groups'.
researchers and commercial market researchers. This book addresses the key
issues and practical requirements of the social researcher, namely: the kinds
of social research issues for which focus groups are most and least suitable;
optimum group size and composition; and the designing of focusing exercises,
facilitation and appropriate analysis.
The authors use examples, drawn from their own focus groups research
experience, and provide exercises for further study. They address the three
main components of composition, conduct and analysis in focus group research
and also acknowledge the increasing impact the Internet has had on social
research by covering the role and conduct of `virtual focus groups'.
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