The Ad Makers

The Ad-Makers looks at the cinematic form where commerce and creativity
collide most dramatically: the TV commercial.

Featuring interviews from top professionals in the field, the book provides
the kind of behind-the-scenes expertise that it usually takes a lifetime of
professional practice to acquire.

Gathered from the disciplines of cinematography, directing, producing and
editing, the filmmakers tell the stories behind the making of some of the
world's top commercials. Each chapter includes an overview of best practice
and a host of images-stills from the spots themselves and concept visuals.

Exploring the creative process from conception to post-production, The Ad-
Makers also covers developments within the industry precipitated by the
digital age and the new challenges placed on ad-making by the explosion of
social media.

With special focus on the shooting and production elements of making a
television advert, this book is ideal for all filmmakers who want to build a
career in advertising, or, as is increasingly common, feature films.

\- The stories behind some of the best-known TV commercials, as told by the
people who made them
\- Top producers, designers, storyboarders, directors, editors and visual
effects creatives reveal the secrets of the television advertising industry